I talked about how you can use Facebook on Hootsuite to manage Facebook profile, pages, and groups in my last blog post. Today, I am going to show what neat functions you will find as you utilize Twitter on Hootsuite.
To start using Twitter, you have to firstly sign into Twitter via the “Add Social Network” button. Click on “Add Stream” upon logging into Twitter, and select the Twitter profile that you have just added. You will notice that you have many options as of what stream you’d like to add to your tabs. Do not feel obligated to add all of them as it is more than likely that you will not need all of these streams. But in case you do need them all, there is no need to sweat as you can add up to 10 streams in a single Hootsuite tab.
While I am not planning to go into detail to explain each of the 8 streams presented here, there are 2 streams that I’d suggest you to pay attention to.
You should always have a “Mentions” stream in one of your tabs, so that you know if you are being engaged by other Twitter users. When someone has mentioned you, you will notice a little blue dot next to the message. The dot represents an unread message that is worth your attending to, and it will not go away unless you confirm that you have seen the message.
Another stream that you may want to consider having in your stream is the Scheduled Tweets stream. With this stream, you are able to view all the tweets that have been scheduled to publish for a specific Twitter account. You can make edits to these scheduled Tweets effortlessly inside the stream. Learn more about scheduling a message on Hootsuite.
In addition to adding the generic Twitter profile streams, you can add search streams, keyword streams, and lists streams to your tabs.
Like the Facebook search stream, the Twitter search stream allows you to enter a search query and find out when there are conversations concerning a specific key phrase that you’d like to monitor. What sets the two search streams apart is that you can set a geo tag for the search query in Twitter. Your geo tag location is set by your computer’s IP address and can be changed as you log into Hootsuite in different locations if you wish to change the geo tag.
Hootsuite yields search results that match your query in a new stream. If you add a geo tag to your query, Hootsuite will automatically discards results that are not within a 25km-radius to your location. This function is especially useful if you are only interested in monitoring local conversations about your key term that take place on Twitter.
Similar to the Twitter Search stream, Hootsuite offers a Keyword search stream that lets you add up to 3 word or phrases to a single stream. You are not able to geo tag these keywords. However, you can include a desired location in the key phrase, i.e., using Boston public relations instead of public relations to see only tweets that mention all of the three key words.
If you wish you find an exact match, simply wrap quotation marks around your search term. For instance, Boston “public relations” and “Boston public relations” can yield very different results. The former search phrase would include any tweets with the exact phrase “public relations” as long as “Boston” is mentioned somewhere in the message. The later search phrase would only result in tweets that have the exact phrase “Boston public relations.”
If there are particular groups of people on Twitter that you’d like to keep a close eye on, you can create a lists stream that display tweets only from twitter users that you have added to a specific list.
To do so, simply create a list or select an existing list and add it to a social stream. If you have already included some people in your lists, their tweets will show up in the stream. You may add more users by dragging them from one stream to another. There is no real hard work involved.